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The essence of every feature film is distilled into a trailer of just a few minutes!
A ‘teaser’ or ‘trailer’ is an advertisement for a film, tempting prospective viewers by setting up a good hook. Cutting a film trailer is a major test of an editor’s abilities. This exhibition will feature over 100 trailers from the Hong Kong Film Archive’s collection, tracking the key trends and changes in the development of the local industry, including film styles, genres, directors, and stars. An unprecedented showcase of Hong Kong film trailers, the exhibition will be complemented by seminars with experienced editors and film promotion veterans in attendance, as well as free screenings of trailers from the 1940s to the present day. Coming soon to the Hong Kong Film Archive!
Presented by Hong Kong Film Archive of Leisure and Cultural Services Department
Free admission by ticket. Seminars are conducted in Cantonese. Tickets of the three screenings-cum-seminars will be distributed at the information counter of the Archive starting respectively from 13 July (Sat), 18 August (Sun), and 15 September (Sun) on Monday and from Wednesday to Sunday from 10:00am to 8:00pm. Each person can receive up to two tickets on a first-come, first-served basis while stocks last.
Limited walk-in seats will also be available on each event day from 2:00pm onwards on a first-come, first-served basis. Visitors are welcome to queue up at the 1/F Foyer of the Archive at 1:45pm. Each person can register for one ticket while stocks last.
Acknowledgements:
Mr Jack Lee Fong of Palace Theatre, San Francisco, USA
© Licensed by Celestial Pictures Limited. All rights reserved.
Courtesy of Media Asia Film Distribution (HK) Limited